Spam? People eat actual Spam? Really?

I was reading Brandweek recently and found this amazing tidbit:

It seems as the economy worsens, our appetite for inexpensive food increases.

But, as you can see, there's a certain wildcard - spam. Are people really eating it? Really? That's seriously hard to believe.

According to the chart (I did not make this up), 2008's Spam sales have increased 14% over 2007 levels. I totally understand the rice, Raman noodles and dry pasta becoming more popular. But Spam?

I challenge anyone to tell me they know a person on this earth that regularly eats Spam!